42 Below Vodka into 5-star hotels

Business Development, creative & Activation
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  • Brand : 42 Below vodka
  • Channel : 5-star hotels, Bars
Brief: Launch and grow 42 Below vodka in Asia

Approach: We built, activated and grew the China market for 42 Below vodka from 2004-09, starting with China and later moving into other North East territories including Taiwan, Hong Kong, Japan & Korea. This included creative strategy, lead generation, channel development, trade activation and promotional execution.

Result: In the last month we outsold Grey Goose vodka in China, before being bought out by Bacardi. We went on to work for Bacardi when they took over the brand.
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GET IN TOUCH
Office: +86 18616765590
Email: aaron@tribalbrandsasia.com
OUR OFFICES
China
396 Julu Road, Shanghai, 200041

Hong Kong
8th Floor Opulent Building, 402-406 Hennessy Road, Wanchai

New Zealand
14 Knox Street, Hamilton