- Brand : VNC Cocktails
- Date : August 08, 2013
TBA was the driving force behind VnC’s success in Asia. Over 4 years we took the markets from effectively closed, to doing profitable, stable monthly depletions. You don’t get these kinds of results without a small army of good people on the ground and the right training to make them tick. For VnC we did trade training in both product and best practice, sales and up selling, heath and safety, and understanding New Zealand F&B.
Often this involved working from scratch, infusing New Zealand and cocktail culture into hotel bartenders and promotions staff with little experience of this very Western tradition.