Brief: Showcase more New Zealand products at Pizza Marzano.
Approach: We worked together with Marzano's marketing team to identify the holes in their menu and cross-reference NZ products that would suit their cuisine style and price structure. We chose Greenshell mussels and co-designed recipes with their head chef to develop a new menu item. We then worked together with the Marzano media team and NZ inc representatives to throw a product launch to activate the new dish.
Marzano now sells green shell mussels on their permanent menu at 50 restaurants throughout China.
Background: Marzano is an Italian chain restaurant originating in the UK with 50 outlets in China, as part of our Business Development project with New Zealand Trade & Enterprise, we are continuously building relationships with restaurant groups and other channels to expand exports of NZ F&B to China.