Hachez Chocolate into premium Retailers
High end Retail activation
: Premium Retail
: Ole, city'super, Metro
Brief: Promote Hachez high-end German chocolate in premium retailers in China.
Approach: The key part of the strategy was in-store product tastings in which we trained Brand Ambassadors who promoted the product on the ground in target retail stores with tastings.
Results: Record sales of most chocolate ever sold in one day in Olé. Long-term increased brand recognition and built stable depletions.
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