- Brand : Ngai Tahu
- Channels : Retail, Chinese restaurants, Western Restaurants, 5-star hotels
Brief: Build and execute a business development strategy for Ngai Tahu Seafoods in China.
Approach: While setting up their WOFE into China, we helped New Zealand seafood company and iwi Ngai Tahu build their China business development strategy. On the ground product and feasibility testing, seafood festivals, price analysis & sales forecasts, a full-fledged localisiation rebranding project and distributor partnerships were some of our key projects within Ngai Tahu.
Results: New branding implemented, channels activated and WOFE up and running.