NZ promotion at city’super

Activation & Promotion
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  • Brand : NZTE (multi brand)
  • Channel : Premium Retail
  • Group : city'super
Brief: Grow the NZ relationship with city'super by supporting them to run an NZ promotion in 3 city'super stores in Shanghai. Create new product listings for NZ products and increase sales of existing SKUs.

Approach: A two-week instore promotion "Taste NZ Tour" whereby consumers picked up an NZ passport at the entrance and toured city'super to try the NZ products in each section, gaining a stamp for each category they visited in order to win prizes.

Result: A 500% increase in sales across the period, 3 new brand listings and a very happy city'super keen to collaborate on future projects.
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GET IN TOUCH
Office: +86 18616765590
Email: aaron@tribalbrandsasia.com
OUR OFFICES
China
396 Julu Road, Shanghai, 200041

Hong Kong
8th Floor Opulent Building, 402-406 Hennessy Road, Wanchai

New Zealand
14 Knox Street, Hamilton