Ole Tastings

Activation & Creative Strategy
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  • Brand : Olè Supermarkets
  • Date : August 08, 2013
Ole is a super high-end supermarket chain and part of the China Resources Group, a state-owned enterprise that is one of the world’s top 500 companies.

In 2011-2012 TBA designed, planned and executed a full retail activation campaign in Ole & BLT brands which included hundreds of in store tasting session around China (Shanghai, Shandong, Zhejiang, Shenzhen, Gaungzhou & Naning), an Ole staff training programme and a range of social media and traditional marketing collateral. During the campaign we recruited sales and results data and delivered our partner full depletion reporting, synopsis and ROI.
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