Pernod Ricard consumer engagement

Activation & Creative Strategy
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  • Brand : Chivas, Pernod Ricard
Brief: Help Pernod Ricard “re-engage with their brand elite”

Approach: Work with Pernod's UK events company to bring the Black Eyed Peas to Shanghai for a super exclusive VIP event for 500 people at the Shanghai Concert Hall.

We researched and identified key target demographics, profiled the engaged them, and put them all into the same room so that Pernod Ricard could burn the Chivas DNA into them.

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Email: aaron@tribalbrandsasia.com
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396 Julu Road, Shanghai, 200041

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