- Brand : Rooty Moot
- Channel : 5-star hotel
- Group : The W, Marriott Hotels
Brief: Activate Rooty Moot pink ginger soda in a new account, the W Shanghai.
Approach: Choose an event that was important to the W and with high media coverage, 'That's Shanghai Magazine Awards' and serve highend Rooty Moot cocktails to move stock, promote the brand and get in front of an audience of foodies and media.
Result: Photos and posts in That's Shanghai Magazine, relationship building with the W and stock moving off the shelves.