Swiss Delice in premium Retailers

Activation, Promotion & Growth
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  • Brand : Swiss Delice
  • Channel : Premium Retail
  • Group : Ole, Carrefour, Hualian
Brief: Exapand the network of Swiss Delice retailers throughout China

Approach: We focused on traditional high-value retail channels, namely Olé, Hualian, Sam’s Club, Carrefour , Metro, Park’N’Shop and RT-Mart. We worked together with Swiss Delice’s Hong Kong-based distributor, Gourmand Foods to create in-store activation programmes for Swiss Delice such as live tastings to ramp up product awareness. We also did creative execution for Swiss Delice's booth in 'Swiss Week' an outdoor festival promoting top-tier Swiss brands in an up-market area of Shanghai in Huaihai park.

Results: New listings at several retail outlets, geographic spread to Shenzhen and Guangzhou and stronger brand recognition.
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