OUR RECENT WORK

TBA has partnered with iconic brands to drive meaningful results through creativity and innovation. Browse this showcase of recent work spanning integrated campaigns, impactful events, strategic consulting, and more.

BRAND STRATEGY & LOCALISATION

CREATIVE

CONTENT DEVELOPMENT: COPEFRUT'S CEO INTRODUCES NEW LOCALISED BRAND BOBAN

As COPEFRUT’s marketing partner, TBA formulated and rolled out the vibrant BoBan brand reinvention for the fruit giant in China - now shared by the CEO himself.

MARKETING & ACTIVATION

CHANNEL STRATEGY

CHANNEL STRATEGY: THE CHINA MARKET FOR NEW ZEALAND SCAMPI

Through extensive industry interviews and channel evaluations in China, TBA formulated a targeted plan and launch recommendations introducing New Zealand scampi to this complex but lucrative market.

BRAND STRATEGY & LOCALISATION

BRAND DEVELOPMENT

BRAND DEVELOPMENT: CREATING OREGYN

TBA developed the brand platform and visual identity for breakthrough produce venture Oregyn. The custom identity conveys exceptional taste and innovation from orchard to table through quality-driven technological advances.

MARKETING & ACTIVATION

NEW PRODUCT DEVELOPMENT

NEW PRODUCT DEVELOPMENT: TASTE PURE NATURE RANGE

Combining deep consumer insights with operational excellence in China, TBA delivered an integrated new product launch taking the Taste Pure Nature range from concept to shelves and appetising success.

GOOD TRASH

GOOD TRASH offers open source upcycling solutions for companies to freely use in reducing food waste. Bespoke consultancy partnerships are also available to co-create customised models fitting brand sustainability goals.

BULLSEYE

Get data-backed recommendations on optimal partners and channels to penetrate based on product-market fit and projected ROI.

CHEFCO

Transform your products into experiences through collaborations with passionate culinary professionals on ChefCo. Our all-in-one solution built on trust facilitates partnerships end-to-end.

BRAND STRATEGY & LOCALISATION

CREATIVE

CONTENT DEVELOPMENT: COPEFRUT'S CEO INTRODUCES NEW LOCALISED BRAND BOBAN

As COPEFRUT’s marketing partner, TBA formulated and rolled out the vibrant BoBan brand reinvention for the fruit giant in China - now shared by the CEO himself.

BRAND STRATEGY & LOCALISATION

BRAND DEVELOPMENT

BRAND DEVELOPMENT: CREATING OREGYN

MARKETING & ACTIVATION

CHANNEL STRATEGY

CHANNEL STRATEGY: THE CHINA MARKET FOR NEW ZEALAND SCAMPI

Through extensive industry interviews and channel evaluations in China, TBA formulated a targeted plan and launch recommendations introducing New Zealand scampi to this complex but lucrative market.

MARKETING & ACTIVATION

NEW PRODUCT DEVELOPMENT

NEW PRODUCT DEVELOPMENT: TASTE PURE NATURE RANGE

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CHEFCO

Transform your products into experiences through collaborations with passionate culinary professionals on ChefCo. Our all-in-one solution built on trust facilitates partnerships end-to-end.

BULLSEYE

Get data-backed recommendations on optimal partners and channels to penetrate based on product-market fit and projected ROI.

GOOD TRASH

BRAND STRATEGY & LOCALISATION

CREATIVE

CONTENT DEVELOPMENT: COPEFRUT'S CEO INTRODUCES NEW LOCALISED BRAND BOBAN

As COPEFRUT’s marketing partner, TBA formulated and rolled out the vibrant BoBan brand reinvention for the fruit giant in China - now shared by the CEO himself.

MARKETING & ACTIVATION

CHANNEL STRATEGY

CHANNEL STRATEGY: THE CHINA MARKET FOR NEW ZEALAND SCAMPI

Through extensive industry interviews and channel evaluations in China, TBA formulated a targeted plan and launch recommendations introducing New Zealand scampi to this complex but lucrative market.