NEW CLIENT: TBA WELCOMES PREMIUM PEAR BRAND, PIQA

TBA is pleased to announce a new partnership with PIQA (developed by Prevar), an innovative, premium pear brand entering the Chinese market.

TBA will develop and implement a comprehensive marketing and activation campaign featuring:

• Strategic in-store activations with brand ambassadors
• Consumer engagement initiatives
• Promotional tools to drive brand awareness

This collaboration reflects TBA's expertise in introducing premium produce brands to Chinese consumers and creating meaningful connections at the point of sale.

PIQA's vision—to deliver exceptional pears that create moments of delight—aligns perfectly with TBA's approach to elevating premium New Zealand food brands in China.