OUR RECENT WORK

EPISODE 5 - ENDS OF THE EARTH: TBA SHOWCASES SILVER FERN FARMS IN "ENDS OF THE EARTH" EPISODE

TBA's latest "Ends of the Earth" episode highlights Silver Fern Farms' commitment to quality and sustainability in beef and lamb production, as experienced by a group of esteemed Chinese chefs.

EPISODE 4 - ENDS OF THE EARTH: TBA HIGHLIGHTS AKAROA SALMON IN "ENDS OF THE EARTH" EPISODE

TBA's latest "Ends of the Earth" episode showcases Akaroa Salmon's sustainable aquaculture practices and premium salmon production, as experienced by Chef Jiayi from China.

EPISODE 3 - ENDS OF THE EARTH: TBA FEATURES CLOUDY BAY CLAMS IN "ENDS OF THE EARTH" EPISODE

TBA's latest "Ends of the Earth" episode showcases Cloudy Bay Clams' sustainable wild surf clam harvesting and New Zealand's wine culture, as experienced by Chef Dan Li from Shanghai's Yaya's Pasta.

EPISODE 2 - ENDS OF THE EARTH: TBA SHOWCASES FIORDLAND LOBSTER COMPANY IN "ENDS OF THE EARTH" EPISODE

TBA's latest "Ends of the Earth" episode highlights Fiordland Lobster Company's wild harvesting practices for their premium Wild Legend brand, as experienced by six Chinese chefs.

EPISODE 1 - ENDS OF THE EARTH: TBA LAUNCHES "ENDS OF THE EARTH" DOCUMENTARY SERIES WITH DEER INDUSTRY NEW ZEALAND

TBA introduces the first episode of its "Ends of the Earth" documentary series, showcasing Deer Industry New Zealand's sustainability practices and excellence in venison production through the eyes of six Chinese chefs.

SURPRISE & DELIGHT: TBA CREATES LUXE CHERRY MACARON GIFT BOXES FOR GRUPO VERFRUT CHILE & PERU

TBA developed premium Christmas gift boxes for Grupo Verfrut Chile & Peru, featuring artisanal cherry macarons to express appreciation for their Chinese trade partners.

BRAND IDENTITY: TBA UNVEILS NEW LOOK FOR GOOD TRASH INITIATIVE

TBA reveals a new brand identity and logo for its Good Trash initiative, reflecting its commitment to transforming food waste into valuable opportunities.

CONTENT DEVELOPMENT: COPEFRUT'S CEO INTRODUCES NEW LOCALISED BRAND BOBAN

As COPEFRUT’s marketing partner, TBA formulated and rolled out the vibrant BoBan brand reinvention for the fruit giant in China - now shared by the CEO himself.

BRAND DEVELOPMENT: CREATING OREGYN

TBA developed the brand platform and visual identity for breakthrough produce venture Oregyn. The custom identity conveys exceptional taste and innovation from orchard to table through quality-driven technological advances.

EPISODE 6 - ENDS OF THE EARTH: CELEBRATING CROSS-CULTURAL CONNECTIONS

There is a Maori saying "He tangata, he tangata, he tangata" - "It's people, it's people, it's people," highlighting how cultural exchange and shared passion for quality ingredients create lasting relationships that transcend borders.

VISUAL STORYTELLING: TBA CAPTURES THE ESSENCE OF SILVER FERN FARMS' PREMIUM BEEF AND LAMB

TBA's photography team creates a compelling visual narrative for Silver Fern Farms, showcasing the brand's premium products, sustainable farming practices, and culinary excellence against the backdrop of New Zealand's stunning landscapes.

VISUAL STORYTELLING: TBA CAPTURES THE CULTURAL AND CULINARY ESSENCE OF AKAROA SALMON

TBA's photography team creates a rich visual narrative for Akaroa Salmon, showcasing the brand's premium product, cultural connections, and the pristine environment of New Zealand's coastline.

VISUAL STORYTELLING: TBA CAPTURES THE ESSENCE OF CLOUDY BAY CLAMS AND NEW ZEALAND'S COASTAL LIFESTYLE

TBA's photography team creates an engaging visual narrative for Cloudy Bay Clams, showcasing the brand's premium products, culinary applications, and the unique New Zealand coastal experience.

VISUAL STORYTELLING: TBA SHOWCASES FIORDLAND LOBSTER COMPANY'S WILD LEGEND BRAND

TBA's photography team creates a captivating visual narrative for Fiordland Lobster Company's Wild Legend brand, highlighting the pristine environment of Milford Sound, sustainable harvesting practices, and culinary excellence.

VISUAL STORYTELLING: TBA CAPTURES THE ESSENCE OF DEER INDUSTRY NEW ZEALAND

As part of our Ends of the Earth project, TBA's photography team ventured into the heart of New Zealand's deer farming industry, capturing stunning images that showcase the beauty, sustainability, and quality of DINZ's operations.

EPISODE 5 - ENDS OF THE EARTH: TBA SHOWCASES SILVER FERN FARMS IN "ENDS OF THE EARTH" EPISODE

TBA's latest "Ends of the Earth" episode highlights Silver Fern Farms' commitment to quality and sustainability in beef and lamb production, as experienced by a group of esteemed Chinese chefs.

EPISODE 4 - ENDS OF THE EARTH: TBA HIGHLIGHTS AKAROA SALMON IN "ENDS OF THE EARTH" EPISODE

TBA's latest "Ends of the Earth" episode showcases Akaroa Salmon's sustainable aquaculture practices and premium salmon production, as experienced by Chef Jiayi from China.

EPISODE 3 - ENDS OF THE EARTH: TBA FEATURES CLOUDY BAY CLAMS IN "ENDS OF THE EARTH" EPISODE

TBA's latest "Ends of the Earth" episode showcases Cloudy Bay Clams' sustainable wild surf clam harvesting and New Zealand's wine culture, as experienced by Chef Dan Li from Shanghai's Yaya's Pasta.

EPISODE 2 - ENDS OF THE EARTH: TBA SHOWCASES FIORDLAND LOBSTER COMPANY IN "ENDS OF THE EARTH" EPISODE

TBA's latest "Ends of the Earth" episode highlights Fiordland Lobster Company's wild harvesting practices for their premium Wild Legend brand, as experienced by six Chinese chefs.

EPISODE 1 - ENDS OF THE EARTH: TBA LAUNCHES "ENDS OF THE EARTH" DOCUMENTARY SERIES WITH DEER INDUSTRY NEW ZEALAND

TBA introduces the first episode of its "Ends of the Earth" documentary series, showcasing Deer Industry New Zealand's sustainability practices and excellence in venison production through the eyes of six Chinese chefs.

SURPRISE & DELIGHT: TBA CREATES LUXE CHERRY MACARON GIFT BOXES FOR GRUPO VERFRUT CHILE & PERU

TBA developed premium Christmas gift boxes for Grupo Verfrut Chile & Peru, featuring artisanal cherry macarons to express appreciation for their Chinese trade partners.

BRAND ACTIVATION: MONTAGUE PARTNERS WITH RITZ CARLTON PUDONG FOR LIMITED-TIME HIGH TEA OFFERING

TBA facilitated a 2-week limited-time offering (LTO) for Montague at the Ritz Carlton Pudong, showcasing premium Australian nectarines and plums in an elevated high tea experience.

CHANNEL STRATEGY: THE CHINA MARKET FOR NEW ZEALAND SCAMPI

Through extensive industry interviews and channel evaluations in China, TBA formulated a targeted plan and launch recommendations introducing New Zealand scampi to this complex but lucrative market.

NEW PRODUCT DEVELOPMENT: TASTE PURE NATURE RANGE

Combining deep consumer insights with operational excellence in China, TBA delivered an integrated new product launch taking the Taste Pure Nature range from concept to shelves and appetising success.

EVENTS: TBA CREATES IMMERSIVE BOBAN BRAND EXPERIENCE FOR COPEFRUT SA'S CHINA TRADE PARTNERS

TBA organised a themed cocktail party in Guangzhou to launch and solidify awareness for COPEFRUT SA's updated China brand identity, BoBan, and this year's concept "Treat yourself"

EVENTS: SILVER FERN FARMS 75TH ANNIVERSARY

TBA successfully organised Silver Fern Farms' 75th anniversary event, showcasing the company's commitment to quality and sustainability through engaging activities and culinary experiences.

EPISODE 6 - ENDS OF THE EARTH: CELEBRATING CROSS-CULTURAL CONNECTIONS

There is a Maori saying "He tangata, he tangata, he tangata" - "It's people, it's people, it's people," highlighting how cultural exchange and shared passion for quality ingredients create lasting relationships that transcend borders.

CHEFCO: TBA AND DINZ SHOWCASE NEW ZEALAND VENISON AT "WHO KILLED BAMBI" EVENT

TBA collaborated with Deer Industry New Zealand (DINZ) to create a Chef's Table event highlighting the unique flavours of New Zealand venison, featuring Chef Conrad from Highland of MUSEGROUP.

GOOD TRASH & CHEFCO: SPARKING CONVERSATIONS ABOUT FOOD WASTE AMONG AWARD-WINNING CHEFS

GOOD TRASH and ChefCo partnered with Marvelous Foods to deliver a sweet surprise to China-based chefs while igniting a discussion about food waste in restaurants and kitchens.

CHEFCO

Transform your products into experiences through collaborations with passionate culinary professionals on ChefCo. Our all-in-one solution built on trust facilitates partnerships end-to-end.

BULLSEYE

Get data-backed recommendations on optimal partners and channels to penetrate based on product-market fit and projected ROI.

BRAND IDENTITY: TBA UNVEILS NEW LOOK FOR GOOD TRASH INITIATIVE

TBA reveals a new brand identity and logo for its Good Trash initiative, reflecting its commitment to transforming food waste into valuable opportunities.

GOOD TRASH & CHEFCO: SPARKING CONVERSATIONS ABOUT FOOD WASTE AMONG AWARD-WINNING CHEFS

GOOD TRASH and ChefCo partnered with Marvelous Foods to deliver a sweet surprise to China-based chefs while igniting a discussion about food waste in restaurants and kitchens.

GOOD TRASH

GOOD TRASH offers open source upcycling solutions for companies to freely use in reducing food waste. Bespoke consultancy partnerships are also available to co-create customised models fitting brand sustainability goals.

VISUAL STORYTELLING: TBA CAPTURES THE ESSENCE OF SILVER FERN FARMS' PREMIUM BEEF AND LAMB

TBA's photography team creates a compelling visual narrative for Silver Fern Farms, showcasing the brand's premium products, sustainable farming practices, and culinary excellence against the backdrop of New Zealand's stunning landscapes.

VISUAL STORYTELLING: TBA CAPTURES THE CULTURAL AND CULINARY ESSENCE OF AKAROA SALMON

TBA's photography team creates a rich visual narrative for Akaroa Salmon, showcasing the brand's premium product, cultural connections, and the pristine environment of New Zealand's coastline.

VISUAL STORYTELLING: TBA CAPTURES THE ESSENCE OF CLOUDY BAY CLAMS AND NEW ZEALAND'S COASTAL LIFESTYLE

TBA's photography team creates an engaging visual narrative for Cloudy Bay Clams, showcasing the brand's premium products, culinary applications, and the unique New Zealand coastal experience.

VISUAL STORYTELLING: TBA SHOWCASES FIORDLAND LOBSTER COMPANY'S WILD LEGEND BRAND

TBA's photography team creates a captivating visual narrative for Fiordland Lobster Company's Wild Legend brand, highlighting the pristine environment of Milford Sound, sustainable harvesting practices, and culinary excellence.

VISUAL STORYTELLING: TBA CAPTURES THE ESSENCE OF DEER INDUSTRY NEW ZEALAND

As part of our Ends of the Earth project, TBA's photography team ventured into the heart of New Zealand's deer farming industry, capturing stunning images that showcase the beauty, sustainability, and quality of DINZ's operations.

EPISODE 5 - ENDS OF THE EARTH: TBA SHOWCASES SILVER FERN FARMS IN "ENDS OF THE EARTH" EPISODE

TBA's latest "Ends of the Earth" episode highlights Silver Fern Farms' commitment to quality and sustainability in beef and lamb production, as experienced by a group of esteemed Chinese chefs.

EPISODE 4 - ENDS OF THE EARTH: TBA HIGHLIGHTS AKAROA SALMON IN "ENDS OF THE EARTH" EPISODE

TBA's latest "Ends of the Earth" episode showcases Akaroa Salmon's sustainable aquaculture practices and premium salmon production, as experienced by Chef Jiayi from China.

EPISODE 3 - ENDS OF THE EARTH: TBA FEATURES CLOUDY BAY CLAMS IN "ENDS OF THE EARTH" EPISODE

TBA's latest "Ends of the Earth" episode showcases Cloudy Bay Clams' sustainable wild surf clam harvesting and New Zealand's wine culture, as experienced by Chef Dan Li from Shanghai's Yaya's Pasta.

EPISODE 2 - ENDS OF THE EARTH: TBA SHOWCASES FIORDLAND LOBSTER COMPANY IN "ENDS OF THE EARTH" EPISODE

TBA's latest "Ends of the Earth" episode highlights Fiordland Lobster Company's wild harvesting practices for their premium Wild Legend brand, as experienced by six Chinese chefs.

EPISODE 1 - ENDS OF THE EARTH: TBA LAUNCHES "ENDS OF THE EARTH" DOCUMENTARY SERIES WITH DEER INDUSTRY NEW ZEALAND

TBA introduces the first episode of its "Ends of the Earth" documentary series, showcasing Deer Industry New Zealand's sustainability practices and excellence in venison production through the eyes of six Chinese chefs.

CONTENT DEVELOPMENT: COPEFRUT'S CEO INTRODUCES NEW LOCALISED BRAND BOBAN

As COPEFRUT’s marketing partner, TBA formulated and rolled out the vibrant BoBan brand reinvention for the fruit giant in China - now shared by the CEO himself.

CHANNEL STRATEGY: THE CHINA MARKET FOR NEW ZEALAND SCAMPI

Through extensive industry interviews and channel evaluations in China, TBA formulated a targeted plan and launch recommendations introducing New Zealand scampi to this complex but lucrative market.