NEWS & BLOG

TBA welcomes new Project Manager, Mina Zhang, to the team!

TBA shares top 10 insights from AFL 2024, highlighting the importance of ESG practices, performance marketing, B2B partnerships, and strategic event planning in the fruit industry. The team emphasises the continued growth opportunities in the Asian market despite challenges.

At AFL 2024, TBA introduced their Good Trash initiative, showcasing innovative ESG practices in the fruit industry. The initiative features repurposed plastic vests and collaborations on sustainable product development, garnering significant interest from industry partners.

TBA announces the promotion of Jancie Zhan to Senior Key Account Manager, recognising her exceptional achievements in launching and expanding the Taste Pure Nature range in China, organising the Ends of the Earth trip, and leading project managers to deliver client objectives.

TBA announces partnership with LENZ to develop a lobster brand for the Chinese market, leveraging TBA's expertise in brand building and understanding of the Chinese F&B industry.

TBA developed the new BoBan brand identity including rollout of branded billboards now displayed across high-traffic Shenyang wholesale hubs - directly exhibiting the new logo to key business decision-makers.

Say hello to our new Project Manager, Lucy Liu!

TBA has been actively spearheading promotions to increase premium venison and velvet awareness amongst chefs and consumers.

TBA orchestrates a tailored tasting initiative for OZblu blueberries, driving engagement through delighting consumer palates.

TBA commences partnership with Verfrut, a top Chilean fruit supplier, to spearhead marketing and promotions in China.