BULLSEYE - IDENTIFY OPTIMAL PARTNERS

Strategic Market Mapping for Optimised Growth

Whether you are entering into a new market, or thinking of market expansion, Bullseye, a TBA solution, provides brands with data-driven market research identifying the highest potential partners and channels aligned to their China launch strategy.

Methodology

The channel analysis involves:

• Evaluating the brand's products, positioning, and expansion objectives
• Mapping specific retail venues, e-commerce sites, importers with ideal fit
• Auditing performance data like foot traffic, margins for target partners
• Delivering a prioritised list of distribution bullseyes tailored to launch goals

Bullseye also compiles channel profiles and matrices categorising major F&B outlets. Exporters can compare venue data and get insights on promising targets beyond just distributors.

Offerings

Bullseye can provide:

• Market overviews showcasing growth rates and cycle stage analysis
• Research on channel correlation to guide synergistic venue selection
• Competitor analysis
• Custom reporting with data visualisations and strategic recommendations

The goal is providing thinking frameworks to help exporters identify and respond to opportunities in China.

Click here to contact us for more information.