BRAND DEVELOPMENT: CREATING OREGYN
TBA developed the brand platform and visual identity for breakthrough produce venture Oregyn. The custom identity conveys exceptional taste and innovation from orchard to table through quality-driven technological advances.
Client
Oregyn by Copefrut & Verfrut
Overview
Tribal Brands Asia was engaged by new venture Oregyn to develop their brand platform and visual identity. Oregyn represents a dynamic collaboration between produce leaders Copefrut and Grupo Verfrut seeking to revolutionize fruit growing in Mainland China.
Challenge
Build a brand from the ground up that represents Oregyn's ambition to transform quality, sustainability and innovation standards across the fresh fruit industry.
Solutions
TBA formulated the Oregyn brand essence anchored in exceptional taste, nutrition, sustainability and industry advancement. We created an impactful logo and visual identity system reflecting the joint mission to redefine the future of fresh produce in China - from farm to family. Every element echoes an ethos of quality and ingenuity.
How Oregyn Has Come to Life
We created merch to showcase at Asia Fruit Logistica 2023, take a look:
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