BRAND IDENTITY: TBA UNVEILS NEW LOOK FOR GOOD TRASH INITIATIVE

TBA, known for its dedication to reducing food waste in the F&B industry, has unveiled a new brand identity and logo for its Good Trash initiative. The refreshed visual identity better communicates the initiative's mission and values while inspiring individuals and organisations to join the cause.

The new logo features a clean, modern design that symbolises the transformation of waste into valuable resources. The logo's colours and elements were carefully selected to evoke a sense of sustainability, growth, and collaboration.

TBA's team worked closely with stakeholders to develop a brand strategy that aligns with Good Trash's objectives and resonates with its target audience. The result is a compelling visual identity that effectively conveys the initiative's commitment to creating innovative solutions for food waste reduction.

The rebranding effort aims to attract more F&B professionals, brands, and organisations to collaborate with Good Trash in developing creative projects that repurpose food waste into new products or ingredients. By fostering these partnerships, Good Trash continues to drive positive change in the industry and raise awareness about the importance of sustainable practices.

The new brand identity will be implemented across various touchpoints, including the initiative's website, social media channels, and marketing materials. This consistent visual representation will help strengthen Good Trash's presence and engage with its growing community of supporters.

TBA's successful rebranding of Good Trash showcases the company's expertise in developing impactful brand identities that drive meaningful change. The initiative's new look is set to inspire more F&B professionals to join the movement and contribute to a more sustainable future for the industry.

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