EPISODE 2 - ENDS OF THE EARTH: TBA SHOWCASES FIORDLAND LOBSTER COMPANY IN "ENDS OF THE EARTH" EPISODE

TBA produced the latest episode of its "Ends of the Earth" series, offering an immersive look into Fiordland Lobster Company's meticulous wild lobster harvesting process. The episode follows six Chinese chefs as they explore the company's operations, from remote fjords to production facilities. Click on the video below to watch the full episode.

Key elements of the episode include:

• Sustainable wild harvesting practices without human intervention
• Traceability protocols ensuring superior quality
• Remote fjord locations and state-of-the-art facilities
• Chinese chefs' insights on flavour profiles and culinary applications

The documentary captures the journey of Wild Legend lobsters from the pristine waters of New Zealand to the plate, emphasising the brand's commitment to quality and sustainability. Viewers are transported aboard harvesting vessels and through production facilities, witnessing each critical touchpoint in the process.

TBA's cinematography creates a visually stunning experience that elevates brand storytelling for Wild Legend. The episode showcases how the company's responsible practices enable discerning diners in China and globally to enjoy exceptional lobster with confidence.

By featuring the perspectives and culinary expertise of six Chinese chefs, TBA creates a narrative that resonates strongly with the Chinese market. The chefs provide valuable insights into the lobsters' unique characteristics and demonstrate innovative ways to prepare and present the product.

This episode exemplifies TBA's ability to create compelling content that effectively promotes premium New Zealand products to international audiences. By combining breathtaking visuals of New Zealand's landscape with in-depth exploration of sustainable practices and culinary applications, TBA has produced a powerful tool for enhancing Wild Legend's brand image and supporting its expansion across China.

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