EPISODE 3 - ENDS OF THE EARTH: TBA FEATURES CLOUDY BAY CLAMS IN "ENDS OF THE EARTH" EPISODE
TBA's latest "Ends of the Earth" episode showcases Cloudy Bay Clams' sustainable wild surf clam harvesting and New Zealand's wine culture, as experienced by Chef Dan Li from Shanghai's Yaya's Pasta.
TBA produced a new episode in its "Ends of the Earth" series, offering an in-depth look at Cloudy Bay Clams' sustainable harvesting practices and New Zealand's wine industry. The episode follows Chef Dan Li from Yaya's Pasta in Shanghai, along with other Chinese chefs, as they explore the region's culinary treasures. Click on the video below to watch the full episode.
Key elements of the episode include:
- Sustainable harvesting methods for wild surf clams
- Pristine waters of Cloudy Bay and the South Pacific Ocean
- Down-to-earth approach of Kiwi producers
- Fresh clam consumption, rare in China
- Wine tasting experiences at Cloudy Bay Vineyards and Allan Scott Family Winemakers
- Pairing of New Zealand wines with local cuisine
The documentary captures the unique attributes of New Zealand's wild surf clams, emphasising their ability to be eaten fresh due to the clean, cool waters they inhabit. It showcases the passion of local producers for sustainable seafood consumption and preserving the natural environment.
TBA's cinematography creates a visually stunning experience that elevates the brand stories of Cloudy Bay Clams and the featured wineries. The episode highlights how high-quality food can be enjoyed in various settings, even by the roadside, emphasising the exceptional freshness of the clams.
By featuring Chef Dan Li's perspective and culinary expertise, TBA creates a narrative that resonates strongly with the Chinese market. The episode explores the unique characteristics of New Zealand wines, from the fruitiness of Sauvignon Blanc to the earthiness of Pinot Noir, and demonstrates how they complement local cuisine.
This episode exemplifies TBA's ability to create compelling content that effectively promotes premium New Zealand products to international audiences. By combining breathtaking visuals of New Zealand's landscape with in-depth exploration of sustainable practices and culinary applications, TBA has produced a powerful tool for enhancing the brand image of Cloudy Bay Clams and New Zealand wines in the Chinese market.
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