EPISODE 4 - ENDS OF THE EARTH: TBA HIGHLIGHTS AKAROA SALMON IN "ENDS OF THE EARTH" EPISODE

TBA produced a new episode in its "Ends of the Earth" series, offering an in-depth look at Akaroa Salmon's sustainable aquaculture achievements. The episode follows Chef Jiayi, a seafood specialist and owner of Little Catch restaurant in Shanghai, as she explores the company's operations. Click on the video below to watch the full epsiode.

Key elements of the episode include:

• Waterway conservation efforts
• Marae visit highlighting strong community ties
• Exploration of Akaroa's founding and coastal landscape
• Behind-the-scenes access to innovative sea pen operations
• Showcase of premium efficiencies and welfare commitments
• Artisanal production processes

The documentary captures Akaroa Salmon's journey from nursery to plate, emphasising the brand's dedication to delivering exceptional salmon from New Zealand's pure waters. Viewers are given privileged access to the company's sustainable practices, welfare commitments, and passion for artisanal production.

TBA's cinematography creates a visually stunning experience that elevates Akaroa Salmon's brand story. The episode showcases how the company's responsible practices and focus on positive collective impact contribute to the production of premium salmon.

By featuring the perspective and culinary expertise of Chef Jiayi, TBA creates a narrative that resonates strongly with the Chinese market. Chef Jiayi provides valuable insights into the salmon's unique characteristics and demonstrates innovative ways to prepare and present the product.

This episode exemplifies TBA's ability to create compelling content that effectively promotes premium New Zealand products to international audiences. By combining breathtaking visuals of New Zealand's landscape with in-depth exploration of sustainable practices and culinary applications, TBA has produced a powerful tool for enhancing Akaroa Salmon's brand image and supporting its presence in the Chinese market.

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