EPISODE 5 - ENDS OF THE EARTH: TBA SHOWCASES SILVER FERN FARMS IN "ENDS OF THE EARTH" EPISODE

TBA's latest "Ends of the Earth" episode highlights Silver Fern Farms' commitment to quality and sustainability in beef and lamb production, as experienced by a group of esteemed Chinese chefs.

Type
Content Development, Documentary Series
Services
Video Production, Chef Collaboration, Brand Storytelling, Photography, Asset Series
Year
2023

TBA produced a new episode in its "Ends of the Earth" series, offering an in-depth look at Silver Fern Farms' exceptional farming practices and state-of-the-art facilities. The episode follows a group of esteemed Chinese chefs as they explore the company's operations and experience the brand's commitment to quality firsthand. Click on the video below to watch the full epsiode.

Key elements of the episode include:

  • Exploration of Silver Fern Farms' pristine pastures
  • Showcase of animal welfare practices
  • Demonstration of environmental stewardship initiatives
  • Insight into product traceability from paddock to plate
  • Exchange of culinary expertise between Chinese and Kiwi chefs
  • Exploration of new flavour combinations and cooking techniques

The documentary captures Silver Fern Farms' holistic approach to premium beef and lamb production, emphasising the brand's dedication to sustainability and quality. Viewers gain a profound appreciation for the company's values and practices through the perspectives of the visiting Chinese chefs.

TBA's cinematography creates a visually stunning experience that elevates Silver Fern Farms' brand story. The episode showcases how the company's commitment to animal welfare, environmental stewardship, and product traceability contributes to delivering unrivalled quality and taste to consumers worldwide.

By featuring the insights and culinary expertise of the Chinese chefs, TBA creates a narrative that resonates strongly with the Chinese market. The episode highlights the cultural exchange between Chinese and Kiwi chefs, showcasing innovative cooking techniques and flavour combinations that enhance the culinary experiences in both countries.

This episode exemplifies TBA's ability to create compelling content that effectively promotes premium New Zealand products to international audiences. By combining breathtaking visuals of New Zealand's landscape with in-depth exploration of sustainable practices and culinary applications, TBA has produced a powerful tool for reinforcing Silver Fern Farms' position as a trusted source of sustainably raised, premium beef and lamb in the global market.