EVENTS: TBA CREATES IMMERSIVE BOBAN BRAND EXPERIENCE FOR COPEFRUT SA'S CHINA TRADE PARTNERS

TBA organised a fancy dress cocktail party in Guangzhou for 50 of BoBan's key wholesale and retail partners. The event theme, 'An Indulgent Spa Soirée', aligned with Chilean fruit exporter COPEFRUT SA's updated China brand identity (BoBan) and this year's concept "Treat yourself".

The event featured:

• Attendees in plush BoBan-logoed bathrobes
• Massage stations
• Gourmet cherry-infused bites
• Presentations from senior executives including Andres Nawrath, MBA, Felipe Casanova, and Robin Qin

TBA created an atmospheric event providing brand immersion through:

• Custom amenities
• On-theme décor
• Relaxed social engagement
• Rejuvenating goodie bag favours

The event immersed attendees in the approachable, vibrant BoBan essence and strengthened relationships during the current cherry season.

This successful activation demonstrates TBA's expertise in creating memorable brand experiences that effectively communicate brand identity and foster strong partner relationships. By aligning all touchpoints with the brand essence, TBA helped COPEFRUT SA reinforce its position in the Chinese market and engage key stakeholders in a unique and impactful way.

‍