VISUAL STORYTELLING: TBA CAPTURES THE ESSENCE OF CLOUDY BAY CLAMS AND NEW ZEALAND'S COASTAL LIFESTYLE

TBA's photography team creates an engaging visual narrative for Cloudy Bay Clams, showcasing the brand's premium products, culinary applications, and the unique New Zealand coastal experience.

Type
Photography, Visual Storytelling
Services
Brand Photography, Content Creation
Year
2023

As part of the Ends of the Earth project, TBA's photography team ventured to the picturesque Cloudy Bay region to capture the essence of Cloudy Bay Clams. The resulting images tell a compelling story of New Zealand's coastal bounty, culinary creativity, and the laid-back Kiwi lifestyle.

Below are a few selects from a large image library we had captured for Cloudy Bay Clams:

Dynamic images of Chinese chefs collaborating with the Cloudy Bay team to prepare clams in an impromptu, roadside setting, emphasizing the product's versatility and the brand's approachable nature.
Close-up shots of fresh, high-quality clams, highlighting their variety, colors, and textures.
Action shots of the team engaged in clay bird shooting, showcasing the recreational activities that complement the New Zealand culinary experience.
Stunning images of New Zealand's beaches, capturing the pristine environment where the clams are sourced and the team's enjoyment of the natural setting.

This photography series not only showcases Cloudy Bay Clams' premium products but also effectively communicates the brand's connection to New Zealand's coastal lifestyle. By documenting the journey from beach to plate, alongside quintessential Kiwi experiences, TBA has created a visual story that resonates with both culinary professionals and food enthusiasts.

The striking imagery serves as a powerful tool for Cloudy Bay Clams to promote their brand, emphasizing the quality of their product, its culinary versatility, and the unique New Zealand experience associated with it. This visual narrative strengthens Cloudy Bay Clams' position in the premium seafood market, particularly for the Chinese audience, by showcasing not just the product, but the lifestyle and experiences that come with it.

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