VISUAL STORYTELLING: TBA CAPTURES THE ESSENCE OF DEER INDUSTRY NEW ZEALAND

As part of our Ends of the Earth project, TBA's photography team ventured into the heart of New Zealand's deer farming industry, capturing stunning images that showcase the beauty, sustainability, and quality of DINZ's operations.

Type
Photography, Visual Storytelling
Services
Brand Photography, Content Creation
Year
2023

As part of the Ends of the Earth project, TBA's photography team ventured into the heart of New Zealand's deer farming industry to capture the essence of Deer Industry New Zealand (DINZ). The resulting images tell a powerful story of sustainability, quality, and culinary innovation.

Below are a selection of images from a large image library captured for DINZ:

Farmers showcasing deer velvet and its properties to Chinese chefs.
Chef Graham Brown showcasing venison dishes
Helicopter ride to far-reaching deer farms
Process of a venison dish being made
DINZ team and Chinese chefs interacting over delicious food

This photography series not only captures the beauty of New Zealand's deer farming landscapes but also effectively communicates DINZ's values and practices. By showcasing the entire journey from farm to plate, TBA has created a visual story that resonates with industry professionals and consumers alike.

The striking imagery serves as a powerful tool for DINZ to promote their brand, emphasizing their commitment to sustainable farming, premium quality, and culinary innovation in the global market.