CREATING BRAND AWARENESS FOR THE NEW ZEALAND DEER INDUSTRY IN CHINA

As a long-time strategic partner, Tribal Brands Asia is actively building awareness for the New Zealand deer industry to support the launch of the “Xīn Tè Róng” (新特茸) certification verifying the outstanding quality and purity of New Zealand deer velvet exports entering China.

For example, 5 months ago TBA facilitated the “Who Killed Bambi” Chef’s Table via our ChefCo network to increase recognition and appropriate use among leading culinary professionals in China.

We have also produced trade marketing materials, social media spotlights, and retail channel connections to grow appreciation for deer velvet’s nutrition and wellness benefits amongst Chinese consumers.

The introduction of Xīn Tè Róng represents an exciting milestone that builds on these joint efforts by further establishing confidence in the transparency and sourcing integrity behind this superfood ingredient.

‍