KICKING OFF OZBLU'S 2023/2024 MARKETING CAMPAIGN WITH A BANG

As the lead marketing agency for premium berry brand OZblu, Tribal Brands Asia developed an impactful sampling programme across 29 supermarkets to kickoff their seasonal promotions.

OZblu’s in-store brand representatives provided Chinese consumers a tasting experience focused on the intense sweetness and fruit-forward flavour of their berries harvested at peak freshness.

These strategic events aligned with Australia’s summer harvest generate awareness and consideration for OZblu’s gift-worthy produce, setting the stage for continued momentum this Chinese New Year.