NEW CLIENT: TBA PARTNERS WITH LOBSTER EXPORTERS OF NEW ZEALAND (LENZ)

TBA is pleased to announce a new partnership with Lobster Exporters of New Zealand (LENZ), a leading provider of premium wild-caught lobsters from New Zealand's pristine waters. As LENZ's strategic branding partner in China, TBA will lead the development of positioning, brand strategy, and messaging for an upcoming lobster brand tailored to the Chinese market.

TBA's team will collaborate with LENZ to create a compelling brand experience that resonates with discerning Chinese consumers and showcases the exceptional quality and taste of New Zealand lobsters. With a deep understanding of the Chinese F&B market and extensive experience in brand building, TBA is committed to working with LENZ to establish a strong presence and capture the hearts of lobster enthusiasts across China.

Stay tuned for updates as TBA and LENZ embark on this journey to bring the finest New Zealand lobsters to Chinese consumers.

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