PROMOTION: TBA PROMOTES JANCIE ZHAN TO SENIOR KEY ACCOUNT MANAGER

TBA announces the promotion of Jancie Zhang to Senior Key Account Manager, recognising her exceptional achievements in launching and expanding the Taste Pure Nature range in China, organising the Ends of the Earth trip, and leading project managers to deliver client objectives.TBA is pleased to announce the promotion of Jancie Zhan from Key Account Manager to Senior Key Account Manager.

Over the past 18 months, Jancie has demonstrated exceptional skills and dedication, achieving significant milestones for our clients:

• Spearheaded the successful launch of NZ Beef and Lamb's Taste Pure Nature range in China, securing listings in premium retailers like City Shop, Swiss Butchery, and Freshippo (Hema)
• Organised and executedthe Ends of the Earth trip in New Zealand, strengthening connections between our clients and Chinese chefs
• Now leads a team of project managers, ensuring the delivery of our clients' marketing objectives across various channels

Jancie's promotion reflects her valuable contributions to TBA and our clients' success in the Chinese market. We look forward to her continued leadership in her new role.

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