TOP 10 INSIGHTS FROM ASIA FRUIT LOGISTICA 2024

The TBA team has returned to Shanghai after attending Asia Fruit Logistica (AFL) 2024. We've compiled our key insights and takeaways that are relevant to anyone working in the fruit industry:

1. ESG (Environment, Social and Governance) practices are now essential for leading brands, not optional. Our team showcased this commitment with vests made from recycled plastic via Good Trash.
2. Performance marketing solutions demonstrating ROI are increasingly crucial in the industry.
3. B2B partners play a significant role in brand strategy across Asian markets.
4. Branded meeting spaces enhance client engagement and networking. This was evident in the success of the spaces we created for COPEFRUT SA and Full Bloom.
5. Efficient exhibition planning is key to maximizing networking opportunities.
6. Post-event follow-up plans are vital for nurturing potential client relationships.
7. Fruit brands are actively seeking more consumer insights for China market expansion.
8. Flexibility and adaptability are crucial when navigating busy industry events like AFL.
9. Despite challenges, companies continue to invest in market share and new opportunities in China.
10. Creative problem-solving and contingency planning are essential, especially for unexpected challenges that may arise during events.

These insights will inform our strategies as we continue to support our clients in the dynamic Asian fruit market. We're already looking forward to AFL next year!

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