PARTNERING WITH FOOD & BEVERAGE BRANDS SINCE 2005

INNOVATIVE MARKETING.
STRATEGIC ACTIVATIONS.
PROVEN RESULTS.

With over 19 years executing integrated strategies across Asia, TBA possesses in-depth capabilities to empower food and beverage brands to thrive anywhere.

TRUSTED BY PREMIUM FOOD & BEVERAGE BRANDS

FEEDBACK FROM
OUR CLIENTS

blue star iconblue star iconblue star iconblue star iconblue star icon
“The TBA team are creative thinkers and well networked, qualities instrumental in helping us develop the China market.  TBA does not shy away from the hard stuff. Instead, they have supported our vision throughout our working partnership.”
MICHAEL WAN
Global Manager at New Zealand Beef and Lamb
blue star iconblue star iconblue star iconblue star iconblue star icon
“The TBA team is high energy and extremely creative. I very much enjoyed working with them to develop and launch our refreshed Wild Legend brand in China. It went extremely well and TBA was a key part of that.”
ANDREW HARVEY
General Manager - Sales & Marketing
at Fiordland Lobster Company
blue star iconblue star iconblue star iconblue star iconblue star icon
“Great local insights into execution. Working with TBA we were able to develop promotions that achieved very high levels of relevance and success in key China markets. They were also a great partner for us in design and packaging innovation.”
CECILIA FLORES PAEZ
Head of Marketing at T&G Global
blue star iconblue star iconblue star iconblue star iconblue star icon
“I worked with TBA on IHG projects in Greater China. TBA always does an outstanding job executing events/promotions with great client reaction. Their attention to detail makes the difference. I highly recommend TBA as a business partner.”
TIM STANHOPE
Former Director Western Division Food & Beverage Operations Greater China at InterContinental Hotels Group
blue star iconblue star iconblue star iconblue star iconblue star icon
“TBA is a passionate promoter of NZ Food and Beverage, working with public/private clients. They have vast networks in food service and find pragmatic ways for Kiwi companies to win by leveraging digital platforms post-COVID.”
DAMON PALING
Former Trade Commissioner - Shanghai, China at
New Zealand Trade & Enterprise
blue star iconblue star iconblue star iconblue star iconblue star icon
“Rarely worked alongside a team with such energy and drive as TBA. Their knowledge and expertise were very valuable in developing our Asia go-to-market strategy. Facing hurdles they remain relentless in their drive to succeed and deliver.”
JULIE MCDADE
Business Development Manager at Greenlea Premier Meats
blue star iconblue star iconblue star iconblue star iconblue star icon
“It was a pleasure working with TBA. Their hard work, leadership and great understanding of sales & marketing in China was critical to executing our plans. They are a talented, creative team that delivers great results.”
IGNACIO SMITH PUELMA
Former General Manager - Shanghai at T&G Global
blue star iconblue star iconblue star iconblue star iconblue star icon
“TBA provided key strategic support enabling successful China launch through retail partnerships. We benefited immensely from their China-centric branding strategy, professional execution, and strong channel network that amplified exposure.”
STEVE TRICKETT
Marketing & Communications Manager at AVANZA
blue star iconblue star iconblue star iconblue star iconblue star icon
“We engaged TBA/ChefCo to develop content and recipes launching our Tatua creams in China. The TBA team nailed the brief with awesome stuff. They understand nuances of building consumer propositions in China.”
BEN WHITTINGTON
Former General Manager - China at Tatua Co-operative Dairy Company
Slider left arrow
Slider right arrow